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As though there wasn’t already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform.
Musk called out Disney CEO Bob Iger at The New York Times’ DealBook Summit on Wednesday, as well as saying that advertisers leaving the platform will kill it. To avoid similar criticism, more brands are opting to quietly quit X rather than publicly announce their reduction in investment.