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New Year’s Eve is historically the busiest day of the year on WhatsApp, with usage records set annually, and this year is no different, as the Meta-owned messaging application expects to see 100 billion messages as we say goodbye to 2022 and welcome 2023.
WhatsApp teamed up with AMV BBDO on global campaign “Fireworks Within,” which drives home the importance of one-on-one or group calls or messages with family and friends, compared with the fireworks and parties that traditionally mark the holiday.
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