People Rang In the New Year via Facebook’s Family of Apps

Over 1.4 billion voice and video calls were made globally via WhatsApp Dec. 31

New Year's Eve saw the most group video calls in the U.S. on Messenger From Facebook in a single day Dilok Klaisataporn/iStock

New Year’s Eve is traditionally one of the busiest nights of the year for Facebook’s family of applications, and with social gatherings severely limited or eliminated altogether by the pandemic, technology played an even larger role than usual in connecting family and friends bidding farewell to 2020 and welcoming 2021.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.