New Year’s Eve is the star of the latest global campaign from WhatsApp, “It’s Not the New Year Until You Get the Message You’ve Been Waiting For.”
The Meta-owned messaging application’s marketing team and BBDO teamed up on the campaign, which will appear on broadcast, cinema channels, digital video and social in five countries: Brazil, Germany, India, the U.K. and the U.S.
WhatsApp cited its record-breaking New Year’s Eve 2020, saying that 100 billion messages were sent on its platform, more than any other previous day in its 10-year history, and 1.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in