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New Year’s Eve is the star of the latest global campaign from WhatsApp, “It’s Not the New Year Until You Get the Message You’ve Been Waiting For.”
The Meta-owned messaging application’s marketing team and BBDO teamed up on the campaign, which will appear on broadcast, cinema channels, digital video and social in five countries: Brazil, Germany, India, the U.K. and the U.S.
WhatsApp cited its record-breaking New Year’s Eve 2020, saying that 100 billion messages were sent on its platform, more than any other previous day in its 10-year history, and 1.4
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