Social Media Week

What’s a WAGMI? A Marketer's Guide to the Language of Web3

To enter Web3 communities, brands must understand the slang, platforms, content and trust that power them

Adam Ilenich giving a presentation at Social Media Week. — Adam Ilenich presented on this topic at Adweek's 2022 Social Media Week event.Sean T Smith Photography

May 25, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York.

Adam Ilenich

@adamilenich

Adam Ilenich is currently the head of community at Rarible, where he oversees social media marketing, partnership activations and Discord.

Social Media Week

What’s a WAGMI? A Marketer's Guide to the Language of Web3

To enter Web3 communities, brands must understand the slang, platforms, content and trust that power them

Adam Ilenich

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