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Marketing Morsels: Cheez-It's New Mascot, Oreo Wine, Upcycled Oatly Sweaters and More

A sampling of this week's brand stunts

marketing-morsels-12-9-adweek-content-2021 — New campaigns from Oatly, Oreo and Cheez-It.Collage: Adweek

By Jess Zafarris & Paul Hiebert

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Cheez-It Invented a Mascot Named Prince Cheddward

"The @CheezItBowl can’t get more satisfying." We beg you, hold our beer cheese. Presenting His Royal Cheezness Prince Cheddward. Don’t miss a moment of the Prince’s game 12/29 on @ESPN, for he so loves to make an entrance. pic.twitter.com/h7Q7uxujpI

— CHEEZ-IT (@cheezit) December 7, 2021

Aren’t monarchs so fun and amusing? Someone at Cheez-It must think so, because the brand invented a mascot named Prince Cheddward.

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek.

Paul Hiebert

Paul Hiebert is Adweek's deputy editor of special projects.

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