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Vista is taking over TikTok, in the name of small and midsized businesses.
The company—which provides branding, design, marketing and social content services for SMBs—teamed up with the video creation platform on the “Makeover Takeover” initiative, a competition for owners of SMBs that kicked off Wednesday.
Agency Movers+Shakers developed the strategy and managed the execution for the campaign.
Small business brand and marketing expert Rachel Pederson will kick things off by inviting her more than 1 million TikTok followers to enter the competition by using the platform’s Duet feature to introduce their businesses and discuss branding elements they feel they handle well and those they need help with.
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