Accounts

What Do CMOs Actually Want in an Agency?

12 top marketers confess their non-negotiables and red flags

What do CMOs look for in agencies? — Aerie has maintained a 14 year relationship with creative marketing and communications agency Shadow.Adweek

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Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made stops at General Mills, Coca-Cola and Taco Bell, so he’s learned a thing or two about working with ad agencies. And just as all symbiotic relationships require loyalty, determination and dedication, Brandt advises against jumping ship on an agency after hitting a roadblock, as the right synergy cannot always be replicated.

“The grass isn’t always greener,” he told Adweek.