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The pandemic-delayed 2020 Summer Olympic Games in Tokyo will finally get going July 23, 2021, and Twitter vice president of global client solutions Sarah Personette shared some insights and best practices for brands looking to feel the glow of the Olympic flame.
Personette wrote in a blog post Thursday, “After over a year of pandemic-caused devastation, this summer’s Games in Tokyo will spotlight much needed stories of heroism, nostalgia and inspiration from around the world. Tales of resilience and acts of overcoming challenges will bring positivity and hope forward after months of uncertainty.