Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite

22 individual ad product names are being consolidated into 5 categories

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Twitter unveiled a cleaned-up advertising product suite Wednesday, consolidating 22 individual ad product names into five categories and outlining which features apply to those categories.

“We need to make sure that from day one, we make it easier for businesses to onboard,” product lead for revenue Jameel Gbajabiamila said during a press call Wednesday.

Revenue product lead Bruce Falck said during the press call, “(CEO Jack Dorsey) always likes to say words matter, and we definitely believe that, too.”

Sarah Gallagher, who works on strategy and operations for business product marketing for the social network, wrote in a blog post Wednesday, “We heard from advertisers that we should use clearer, more straightforward language that better aligns with what they expect when it comes to advertising—and we embarked on a journey to do exactly that.”




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