Platforms

Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite

22 individual ad product names are being consolidated into 5 categories

Each category contains subcategories with specific formats that advertisers can choose fromTwitter
By David Cohen

April 7, 2021

Twitter unveiled a cleaned-up advertising product suite Wednesday, consolidating 22 individual ad product names into five categories and outlining which features apply to those categories.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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