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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Twitter, Magna Media Trials Study Brands’ Path Toward Cultural Relevance

Social media can help them develop a two-way relationship with people, rather than just sharing their messages

Brand cultural relevance is highly correlated with metrics including brand favorability, brand preference and purchase intentTwitter/Magna Media Trials
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By David Cohen

June 16, 2022

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Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they “talk the talk,” and they must also “walk the walk.”

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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