Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented reality ads, such as Snapchat lenses, and understanding their role in the consumer purchase journey.
The two companies said research was derived from multiple brands in different verticals, including The Lego Group and Levi’s, in five different markets: Australis, Canada, France, Saudi Arabia and the U.S.
Snapchat
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