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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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Twitter Goes Full Speed Ahead in Ghana With @TwitterGhana, Billboards

The social network is partnering with the Afrochella festival

Twitter said the billboards 'cover topics and hilarious moments that are uniquely Ghanaian'Twitter
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By David Cohen

December 21, 2021

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Twitter is going all in on Ghana, debuting a dedicated @TwitterGhana handle, bringing tweets to life on billboards in the capital city of Accra and partnering with the Afrochella festival.

@TwitterGhana is the social network’s first dedicated handle in sub-Saharan Africa, and it held its first #TapInWith conversation on Twitter Spaces, featuring Ghanaian superstar and dancehall artist Stonebwoy.

Twitter said the billboards “cover topics and hilarious moments that are uniquely Ghanaian.”

A love for food is heavily featured:

Haven’t had waakye in 6 days, I’ve lost sight in my left ear????

— Cole ???????????? (@__agyeman) April

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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