Listen Up: Social Audio Is Here to Stay … Or Is It?

Clubhouse and Twitter Spaces made their mark in a big way in 2021

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Social platforms continued to make strides throughout 2021 in visually striking areas including augmented and virtual reality and the metaverse, but all that glitters is not necessarily visual.

Audio was a large part of the social story for 2021, led by stand-alone application Clubhouse, which was joined by Twitter Spaces and similar features from other social platforms. Here are some of the big swings in audio from the last year.

Clubhouse, a pandemic story?

Clubhouse debuted in April 2020 as an invite-only, iOS only social audio app, but despite a name that hints at exclusivity, it flung its doors wide open in 2021, debuting for Android in May and reaching 4 million users via that operating system in just one month, and then dropping its invite-only requirement in July.

Insider Intelligence eMarketer principal analyst Debra Aho Williamson told Adweek in April that Clubhouse “fills the pandemic-driven need for human connection and avoids videoconferencing...



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