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Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt.
And while advertisers would appreciate more communication from the platform—and its leaders—on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
“The expectation is that Twitter will be communicative, transparent and provide consistent support over time to really increase the confidence in the platform overall,” said Jason Lee, evp of brand safety and consumer advocacy at Horizon Media.
Contrary to marketers’ expectations, Twitter’s newly appointed CEO, Linda Yaccarino, currently has no plans to fly to Cannes, despite Twitter’s sales team nudging her to make an appearance, according to a first ad buyer who is in contact with Twitter’s sales team.
According to people familiar with the matter, it’s too soon to...
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