What Marketers Expect From Elon Musk's 'Best Hope' Linda Yaccarino at Twitter

Regardless of the former NBCU executive's ad prowess, advertisers wonder if Musk can be controlled

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Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil.

“I have an unbelievable level of confidence in Linda’s ability to turn Twitter around and save it from the clutches of the evil overlord who owns it,” Lou Paskalis, chief strategy officer of Ad Fontes Media, told Adweek.

Most marketers think Yaccarino is Twitter’s best shot at reconnecting with advertisers who’ve fled the platform.



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