TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance.
Content inspired by Dove Self-Esteem Project tools will be available via TikTok in North America through June 3 as part of a multifaceted campaign that will include:
- In-feed confidence-boosting public-service announcements on the video creation platform.
- Content and tips inspired by academically validated Dove Self-Esteem Project tools.
- A #NoDigitalDistortion hashtag challenge enabling TikTok users to celebrate their unique beauty with body confidence anthem “I’m Not Pretty” by Jessia as the soundtrack.
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