Platforms

Pinterest Kicks Off ‘You Just Might Surprise Yourself’ Brand Campaign

Droga5 created it, while Mediahub was behind the media strategy

PinterestYouJustMightSurpriseYourselfHero — The integrated campaign will run across the U.K. and the U.S., incorporating audio, out-of-home, podcast and social adsPinterest

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Pinterest kicked off its new brand campaign this week, “You Just Might Surprise Yourself,” aimed at showcasing how the platform can provide people with new and exciting ideas to act on and help them find and shape the things they actually enjoy and that personally fulfill them.

Creative agency Droga5 created the campaign, while global media agency Mediahub was behind its media strategy, handling media buys including a television spot in the U.K.

The integrated campaign will run across the U.K.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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