Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool.
The platform said in a blog post Wednesday, “People come to Pinterest with a unique mindset—they are ready to try, do and buy—which is why great ads are both expected and welcomed on the platform.”
Pinterest described idea ads as an immersive, multipage format that enables brands to showcase their ideas in action.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in