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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Pinterest Debuts Idea Ads, Paid Partnership Tool

The platform also shared its plans for Cannes

Pinterest described idea ads as an immersive, multipage format that enables brands to showcase their ideas in actionPinterest
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By David Cohen

June 15, 2022

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool.

The platform said in a blog post Wednesday, “People come to Pinterest with a unique mindset—they are ready to try, do and buy—which is why great ads are both expected and welcomed on the platform.”

Pinterest described idea ads as an immersive, multipage format that enables brands to showcase their ideas in action.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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