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Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool.
The platform said in a blog post Wednesday, “People come to Pinterest with a unique mindset—they are ready to try, do and buy—which is why great ads are both expected and welcomed on the platform.”
Pinterest described idea ads as an immersive, multipage format that enables brands to showcase their ideas in action.
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