Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .
Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes.
Think of TikTok videos or Instagram Reels but with a social cause attached to them, while thumbs up and heart buttons are replaced with a “give” option.
Backed by $10 million in seed funding, the video-driven platform aims to get brands, creators and celebrities to share their 30-second content produced on TikTok and Instagram Reels on Roar Social.
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