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As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned.
The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S.
Pinterest, Google and Bing all have visual search tools, and Meta began testing visual search on Instagram Shop in June 2021.