Subscribe Sign In
  • Agencies
  • Brands
  • Creativity
  • Media
  • TV
  • Commerce
  • Tech
  • Healthcare
SUBSCRIPTION ONLY

Artificial Intelligence

Meta Eyes Enterprise Spend With Muse for Small Business Launch

The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform

 
Mark_Stenberg
By Mark Stenberg

Meta on Tuesday unveiled an enterprise extension of Muse, the artificial intelligence agent it launched earlier this month, with the aim of tapping into lucrative commercial spending.

The new platform, called Muse for Small Business, connects its agent to software from companies including Asana, Intuit, and Slack, according to the company. It can also link to Meta ad accounts and Facebook profiles.

The technology allows the roughly 200 million small businesses that operate across the Meta portfolio to use natural language queries to produce detailed answers about their businesses, drawn from the vast corpus of data Meta has gathered about their operations over years of use.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS
Mark_Stenberg

Mark Stenberg

Mark Stenberg is ADWEEK's senior media reporter.

@markstenberg3| mark.stenberg@adweek.com
Recommended videos
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADWEEK Branded
post-image
Measurement in the Age of AI
Shekhar Deshpande, Head of Global Clients and Agency Marketing, Meta
post-image
Agentic AI Isn’t a Time-Saving Tool—It’s a Business-Outcome Tool 
Delaney Strittmatter
post-image
3 Ways Smart Brands Can Turn Seasonal Momentum Into Lasting Engagement
Strava For Business
post-image
Marketers Have More Data Than Ever, But More Than Half Still Struggle With Accuracy
Ariel Deitz, Executive Sales Manager, Media Sales, Blis, part of T-Mobile Advertising Solutions

The Latest

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Newsletters

Newsletter Subscribe Image
Your 5-minute morning advantage. ADWEEK Daily delivers the most important headlines in marketing, media, and tech—every weekday.
Newsletter Subscribe Image
AI, commerce, M&A—this is where media and marketing intersect with money. Sign up for Tech & Money and follow the power shifts that matter.

By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account.

Select ADWEEK as one of your favorite sources and stay up to date on our latest content.

Social Marketing

ADWEEK Launches Inaugural Creator Economy Power List

(L-R) ADWEEK’s Ryan Joe, Hootsuite’s Christina O'Reilly

AI Is Changing How Marketers Respond to Social Signals

By Seth Simons
Viral Nation’s Nicholas Spiro

Viewing Social Media as an Extension of Human Instinct

By Emily Dalamangas
monkeys social grooming evolution biology

What Primates Can Teach Us About Social Media Marketing

By Nicholas Spiro

Meta's Push on Rivals May Be PR Genius, If It Doesn't Overplay Its Hand

By Kendra Barnett
brand genius creators

Nominations Open for 2027 ADWEEK Brand Genius Creators

Highlighting the influencers and creators driving real connection for brands

(L-R) Amber Balcaen, Viral Nation's Brandon Lentino, ADWEEK's Chelsea Bakken

Social Marketing That Moves at the Speed of Sports

Creators offer brands access to audiences and the ability to respond to sports moments with immediacy

By Justin Chin
(L-R) SheaMoisture's Reema Amin, Collectively's Raven Walker, ADWEEK's Rebecca Stewart

The Campaign That Listened Before It Launched

By Ashley Cisneros Mejia
(L-R) ADWEEK's Rebecca Stewart, Audible's Rance Randle, Bask & Lather Co.'s Shaina Rainford, Zoom's Kimberly Storin, Creatively Squared's Scott Thomas, Yoobi's Sarah Leinberger, Livewire's Indy Khabra

Building Brands in Today’s Social-First Landscape

By Mindy Charski
  • About Us
  • Contact Us
  • Media Kit
  • Editorial Calendar
  • Event Calendar
  • Marketing Vanguard
  • Industry Job Openings
  • Subscription Options
  • FAQs
  • Newsletters
  • Customer Service
  • ADWEEK Connect
  • ADWEEK Events
  • Awards
  • Sponsored Content
  • Resource Library
  • Partner Experts
  • Webinars
  • ADWEEK Wire
  • Trophies / Awards / Seals
  • ADWEEK Podcast Network
  • Back Issues
  • Buy Vintage Ads
  • Reprints / E-Prints
  • RSS
    ©2026 Adweek - All Rights Reserved
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy