Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent.
Oscar Mayer Smokes 1,500 Pairs of Shoelaces With Bacon
Fans have until April 1 to tweet with the hashtags #OscarCookMyKicks and #Sweepstakes
