Pivotal moments, such as wedding proposals, graduations, anniversaries and Mr. Peanut’s funeral, are only so special without Oscar Mayer’s famous Wienermobile in attendance.
Now, the general public will have a chance to nab the Wienermobile for a very special sort of milestone: Oscar Mayer is making its 27-foot-long hotdog vehicles available to members of the public looking to pop the big question, the brand announced today on Twitter.
Nick Guerten, a marketing director at Oscar Mayer, told Adweek that while the vehicles are available to attend special occasions and receive more than 7,000 requests each year, “this is the first time we’ve put out a call for people to request the Wienermobile be part of their proposal,” he said.
The lunch meat brand is asking interested individuals to submit requests three months to a year in advance to help secure a free appearance from one of the six Wienermobiles currently on the road. Oscar Mayer will accept requests based on availability, and those fortunate enough to be selected will be notified a week prior to their requested date. People are not allowed to ride in the Wienermobile due to safety precautions.
According to the company, the idea was inspired by a Wienermobile driver known as Zach n Cheese who recently proposed to his girlfriend at Yellowstone National Park with his ride parked in the background.
The company appears keen to get its Wienermobile into more Instagram posts. Last year, for the first time ever, Oscar Mayer made its Wienermobile available on Airbnb for a limited number of nights in Chicago. Guests were treated to a mini fridge stocked with Oscar Mayer hot dogs, according to the listing.
Parent company Kraft Heinz has seen sales rise in recent months thanks to more people relying on packaged food following the Covid-19 outbreak. In July, the maker of Bagel Bites and Kraft Mac and Cheese reported that net sales grew 3.8% to $6.65 billion for the quarter ending June 27.
Join Adweek for Purpose-Driven Marketing, a live virtual event on Sept. 29, to discuss authentic brand purpose and hear insights from top marketers on navigating these uncertain times. Register now.