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Old Spice teamed up with Snap Inc. to create seven unique augmented reality experiences—one for each of the seven characters in the deodorant brand’s recently redesigned “Wild Collection.”
The redesign is part of Old Spice’s “Smell Ready for Anything” campaign, which kicked off earlier this year with the aim of helping men manifest their own greatness with the confidence provided by long-lasting scents from Old Spice.
Snapchatters can scan each deodorant in the “Wild Collection” and see the respective characters come to life, highlighting their personalities and encouraging viewers to find their tribe.
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