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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Artificial Intelligence

Old Spice Teams Up With Snap on AR Experiences for Its ‘Wild Collection’

Each one of the 7 characters comes to life

Snapchatters can scan each deodorant in the 'Wild Collection' and see the respective characters come to lifeOld Spice/Snap Inc.
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By David Cohen

April 20, 2021

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Old Spice teamed up with Snap Inc. to create seven unique augmented reality experiences—one for each of the seven characters in the deodorant brand’s recently redesigned “Wild Collection.”

The redesign is part of Old Spice’s “Smell Ready for Anything” campaign, which kicked off earlier this year with the aim of helping men manifest their own greatness with the confidence provided by long-lasting scents from Old Spice.

Snapchatters can scan each deodorant in the “Wild Collection” and see the respective characters come to life, highlighting their personalities and encouraging viewers to find their tribe.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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