Old Spice Tags WWE to Unleash Its NightPanther Scent in New Fully-Loaded Campaign

The partnership tells the story of Joseph Average across a sprawling slate of content

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High energy, eccentricity and over-the-top personalities have served as some of the guiding elements of every classic Old Spice ad. So when the P&G brand decided to go big for the rollout of its newest scent, NightPanther, it turned to the one place that could match its supercharged ethos: the WWE.

Old Spice has partnered with the wrestling empire for a multiweek content series and storyline integration to support the launch of its NightPanther deodorant scent. It’s the newest entry in its Old Spice Wild collection.



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