Old Spice Tags WWE to Unleash Its NightPanther Scent in New Fully-Loaded Campaign

The partnership tells the story of Joseph Average across a sprawling slate of content

The story of Joseph Average will be told across six vignettes, four WWE-customized commercials and a robust social media campaign. Old Spice

High energy, eccentricity and over-the-top personalities have served as some of the guiding elements of every classic Old Spice ad. So when the P&G brand decided to go big for the rollout of its newest scent, NightPanther, it turned to the one place that could match its supercharged ethos: the WWE.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.