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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds

The experience will be available through June 30

NBA content will be shown on a giant screen in front of an arena, including game highlights and player interviewsMeta
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By David Cohen

May 12, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Meta helped the National Basketball Association continue to celebrate its 75th anniversary with the introduction of the NBA Lane experience in its Horizon Worlds virtual reality environment.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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