Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Genesis Motors Canada, Hyundai Auto Canada, the National Hockey League and the National Hockey League Players’ Association hit the gas Wednesday on a multiyear partnership.
Under terms of the pact, Hyundai becomes the official automotive partner of the NHL and NHLPA in Canada, and Genesis becomes the NHL’s and NHLPA’s official luxury automotive partner in Canada.
Hyundai will continue to foster its connection to hockey in Canada through NHL events including the NHL Heritage Classic and Stanley Cup Playoffs, as well as media exposure and usage rights to the NHL name and logo, along with current and former players via the NHLPA and NHL Alumni Association
The partnership also enables shared corporate social responsibility initiatives through community engagement and joint projects.
NHL
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in