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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

TikTok Inks Pact With NHL, NHLPA

It includes exclusive content and musical artists at the league’s tentpole events

TikTok will get a corner in-ice brand position and in-venue signage at the Heritage Classic and all Stanley Cup Playoffs gamesTikTok/National Hockey League
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By David Cohen

February 23, 2022

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TikTok is lacing up its skates in a partnership with the National Hockey League and National Hockey League Players’ Association, which was revealed Wednesday.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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