Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
NBC’s reboot of Quantum Leap premieres Monday. Sept. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.
A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday.
Viewers of each ad choose whether to hit the skip button or watch the video in full, which determines the next ad they are shown and the multiple ways Song responds.
Situations the character is placed in include performing for a sold-out stadium, jumping out of an airplane and taking the field as a star athlete.
That
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in