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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

MLS Inks Multiyear Pact With Blockchain Fan Engagement, Rewards Outfit Socios

26 of the league’s 28 clubs signed on

Socios will be integrated across the social channels of MLS and its partner clubsMajor League Soccer/Socios
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By David Cohen

May 4, 2022

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Fan engagement and rewards provider Socios reached a multiyear partnership with Major League Soccer, as well as deals with 26 of its 28 clubs.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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