Jen Cramer

Leading media and marketing partnerships for Major League Soccer (MLS) and Soccer United Marketing (SUM), the for-profit arm of MLS, Cramer has enjoyed “a transitional year,” she says, in which the sport maintained its momentum while introducing a new multiyear partnership with P&G. The sponsorship includes the MLS All-Star Game, as well as the Campeones Cup, Leagues Cup and the Mexican men’s national team’s U.S. tour. P&G will also work with MLS and other partners to make soccer accessible by overcoming barriers such as cost and travel.