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As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year.
LinkedIn Marketing Solutions vice president Gyanda Sachdeva believes b-to-b digital advertising will never look the same.
She wrote, “Before, b-to-b marketers could tap into business-to-consumer lookalike approaches to drive campaign success, but those days are over. Marketers must reimagine everything from the products they use to how they reach their audiences to what campaign success means.
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