LinkedIn is testing a new targeting approach on its platform aimed at reducing reliance on and use of third-party data and mining its rich trove of first-party data.
Senior director of product management Abhishek Shrivastava said in a blog post Thursday that the professional network will begin a test of Group Identity for B2B with a limited number of customers.
He explained, “Our members trust how we use their information to help you more accurately reach your intended audiences and measure their engagement with the advertising campaigns you create with us.
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