Instagram Begins Testing Ads in Instagram Shop Tab

Clicking on them takes users to a product detail page

The test is limited to advertisers in the U.S.Instagram

Instagram will begin testing ads in the Instagram Shop tab Monday (Aug. 9).

The test is limited to advertisers in the U.S., with participating brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy.

Ads will appear on the homepage for the Instagram Shop tab, and clicking on them will bring users to a product details page where they can get information on the item, view additional images and browse other offerings from the brand.


Products can be saved to users wishlists or shared with friends.

Instagrammers can hide or report ads in Instagram Shop by pressing and holding the tile, which brings up a menu of options.

Instagram said it will evaluate the test in order to ensure that both brands and users find value in the format.

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