Away Wants Americans To Celebrate Independence Day By Fleeing The Country

The travel brand's message will run in The New York Times on July 4

When brands release Fourth of July campaigns, they usually choose to honor cliches: the hot dog grilling, the excessive beer drinking and the neighborhood fireworks show. But Away, an online retail company and travel brand, is swapping red, white and blue marketing with a black and white message: if you want to be a better American, you need to leave America.