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Instagram will begin testing ads in the Instagram Shop tab Monday (Aug. 9).
The test is limited to advertisers in the U.S., with participating brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy.
Ads will appear on the homepage for the Instagram Shop tab, and clicking on them will bring users to a product details page where they can get information on the item, view additional images and browse other offerings from the brand.
Products can be saved to users wishlists