Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
The initial focus will be on educating student-athletes about best practices on the video creation platform and helping them maximize their earnings potential, and INFLCR will distribute the education and directly connect student-athletes with TikTok growth strategists, who will help them grow their audiences and participate in tentpole campaigns related to college sports.
INFLCR inked a similar three-year pact with Meta last week, with the two companies teaming up on in-person educational workshops for athletics administrators.