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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

Meta, Teamworks’ INFLCR Reach 3-Year Partnership on NIL Education

The goal is to help student-athletes maximize their earnings potential on Facebook, Instagram

INFLCR will offer in-person workshops to collegiate programs interested in continuing student-athlete educationINFLCR
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By David Cohen

February 28, 2022

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Meta reached a three-year partnership with Teamworks’ INFLCR content and compliance software platform for student-athletes aimed at enabling them to boost their name, image and likeness earnings potential across platforms including Facebook and Instagram.

The two companies will team up on in-person educational workshops for athletics administrators. coaches, creatives and student-athletes covering topics including content strategy/cadence, monetization, safety/wellness and verification requirements for Facebook and Instagram.

Student-athletes will also be able to access additional education provided by Meta within the INFLCR application, including content creation tips and formats, as well as pointers on using monetization tools including branded content, Instagram Subscriptions and shopping.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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