Facebook kicked off its “Black History Written By” campaign Tuesday to reinforce the concept that Black history is being made every day, and not just during February.
The social network’s Facebook Creative X internal creative team partnered with Academy Award-winning cinematographer and director Bradford Young on the campaign, which features members of the Black community using the Facebook family of applications to echo the message of thinking beyond one month.
The script for the final anthem film was sourced entirely from people in the Black community and their use of Facebook’s family of apps, with the company pointing out that people’s social pages often elevate the shared experiences of Black pain and trauma.
The Facebook Creative X team searched through posted captions and crowdsourced words from the Black community via Instagram question
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