Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.
The glory of having your team reach the Super Bowl is often replaced by anguish if things don’t go that team’s way, and that’s where Philadelphia-based meats and cheese purveyor Dietz & Watson comes in.
The company teamed up with independent creative agency Red Tettemer O’Connell + Partners on “Emotional Support Dogs,” which will help supporters of the losing squad ease their pain with emotional support hotdogs.
The campaign will run nationally across social platforms, with concentrations in select markets including the cities of the two Super Bowl 56 teams (Cincinnati and Los Angeles) and Dietz & Watson’s home base (Philadelphia).
There will also be a dedicated microsite and launch film.