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Super Bowl

Dietz & Watson Grills Up ‘Emotional Support Dogs’ for Fans of Big Game Losers

The meats and cheese purveyor teamed up with independent creative agency Red Tettemer O’Connell + Partners

These 'Emotional Support Dogs' are of the edible varietyDietz & Watson/Red Tettemer O’Connell + Partners
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By David Cohen

 

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The glory of having your team reach the Super Bowl is often replaced by anguish if things don’t go that team’s way, and that’s where Philadelphia-based meats and cheese purveyor Dietz & Watson comes in.

The company teamed up with independent creative agency Red Tettemer O’Connell + Partners on “Emotional Support Dogs,” which will help supporters of the losing squad ease their pain with emotional support hotdogs.

The campaign will run nationally across social platforms, with concentrations in select markets including the cities of the two Super Bowl 56 teams (Cincinnati and Los Angeles) and Dietz & Watson’s home base (Philadelphia).

There will also be a dedicated microsite and launch film.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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