Canada Goose reached a multiyear agreement with the National Basketball Association to be an outerwear partner for NBA All-Star Weekend.
The outerwear manufacturer and the league initially collaborated for NBA All-Star Weekend 2016 in Toronto, where Canada Goose is based, and the company created limited edition co-branded parkas for all the players participating.
Under terms of the pact, Canada Goose will develop an exclusive design collaboration each year, for both fans and players. This year’s partner is Rhude, which is known for balancing luxury techniques with streetwear elements.
The 2021 NBA All-Star Game will take place Sunday, March 7 at State Farm Arena in Atlanta, home of the Atlanta Hawks, and this year’s collection will be available starting Friday (March 5) at select Canada Goose retail stores and via the company’s website in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in