Snapchat Plans to Double Its NBA Content for the 2021 Season

A 72-game campaign is set to tip off Dec. 22

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Snapchat is gearing up for what will hopefully be a return to a somewhat normal National Basketball Association season following the last campaign’s 141-day pandemic-forced shutdown before crowning the Los Angeles Lakers as champions in the bubble in Orlando, Fla.

The NBA Draft will jump-start the 2021 season Nov. 18, followed by the tipoff of a 72-game campaign Dec. 22.

Snapchat said in a blog post, “There’s nothing like the spectacle of a basketball arena at game time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in