Snapchat Plans to Double Its NBA Content for the 2021 Season

A 72-game campaign is set to tip off Dec. 22

The upcoming season marks Snap Inc.’s sixth year of partnering with the NBA National Basketball Association/Snap Inc.

Snapchat is gearing up for what will hopefully be a return to a somewhat normal National Basketball Association season following the last campaign’s 141-day pandemic-forced shutdown before crowning the Los Angeles Lakers as champions in the bubble in Orlando, Fla.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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