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For Cuts Clothing—a maker of T-shirts, polos and sweatshirts—the bubble created by the National Basketball Association in Orlando for the league’s playoffs proved to be the ideal environment for the brand to spread the gospel about the quality of its clothing.
Heading into the tournament, the likes of Pat Connaughton of the Milwaukee Bucks and C.J. McCollum of the Portland Trailblazers were already fans of the direct-to-consumer retailer, according to Steven Borrelli, the founder and CEO of Cuts.