Social Pro Daily

There Were Over 1 Million Tweets About the NBA Draft Lottery

The Knicks’ fall to No. 3 and the Pelicans’ rise to No. 1 captivated Twitter

The ping pong balls went the New Orleans Pelicans' way Tuesday nightoogiefletzet/iStock
DavidCohen
By David Cohen

Twitter said the National Basketball Association’s draft lottery Tuesday night spurred over 1 million tweets, or more than four times last year’s total.

The most-mentioned teams Tuesday night were:

  1. New York Knicks (ended up with the third pick despite being a favorite to land the top choice)
  2. New Orleans Pelicans (won the No. 1 pick and, most likely, the rights to Zion Williamson)
  3. Los Angeles Lakers (moved up to pick No. 4 after being projected to land the 11th pick)

The most mentioned players were:

  1. Williamson
  2. Anthony Davis
  3. Ja Morant
  4. R.J.
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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