Walmart Is Creating an Amazon Prime-Like Membership Program

The service will be called Walmart+

Somewhere out there, Jeff Bezos must be blushing: Walmart confirmed it is developing an Amazon Prime-like membership program called Walmart+.

A spokesperson declined to provide additional details, but Recode, which first reported the news, said the service could launch as early as March and will supplant Walmart’s Delivery Unlimited service, which offers limitless grocery delivery for $98 a year and expanded to 200 metro areas in September 2019.

Recode also reported that Walmart is considering a Jetblack-like feature to allow Walmart+ members to text their orders and, like Prime, it will eventually add perks like discounts on prescriptions or gas, as well as a scan-and-go option, which it tested at a high-tech version of its Sam’s Club warehouse in Dallas last year.

Walmart hopes to attract Prime members with lower grocery prices.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in