In the Chicken Sandwich Wars, KFC Has a Major Advantage

The Colonel may be late to the premium fried chicken sandwich game, but don't count him out

As the competition to make the best fast-food chicken sandwich intensifies, with KFC testing its own pickle-topped fillet, the chain has a clear advantage over its rivals: footprint.

The fried chicken chain has more than 4,000 locations in the U.S., while chief competitors Popeyes and Chick-fil-A each have about 2,500 locations.

If KFC ends up launching its new chicken sandwich nationally, that bodes well for the comparable sales of its restaurants in regions lacking competition.

The Louisville, Ky.-based

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