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It was only a matter of time before KFC got involved in the chicken sandwich wars. The world’s largest chicken chain has rolled out a bigger and, it promises, “better and more premium” fried chicken fillet sandwich.
“We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts,” said Andrea Zahumensky, CMO of KFC U.S., in a statement. “And let’s face it, ours wasn’t the one to beat.”
Dubbed simply the KFC Chicken Sandwich, it’s 20% larger than KFC’s current sandwich, the Crispy Colonel, and is double-breaded to be extra crispy, served on a brioche bun with pickles and classic or spicy mayo.
Unfortunately, if you want one you’ll have to travel to Orlando—at least for now.
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