Chicken Sandwich Wars Heat Up With KFC’s Version of a Pickle-Topped Fillet

World's largest chicken chain goes head-to-head with Popeyes and Chick-fil-A

the new kfc chicken sandwich
KFC has a new weapon in the chicken sandwich wars, as it tests its version of a fried fillet with pickles and mayo. KFC

It was only a matter of time before KFC got involved in the chicken sandwich wars. The world’s largest chicken chain has rolled out a bigger and, it promises, “better and more premium” fried chicken fillet sandwich.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.