What Investors Really Want from Ad Tech

Why they think blockchain, AI and augmented reality are totally over-hyped

Even the phrase ‘analytics’ is ‘so passé’. Getty Images

Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year. Throw in the adverse effects of GDPR and potential American legislation, both direct and indirect, and it looks like a tidal wave is about to come crashing down—and all we have is a tiny cocktail umbrella to keep us dry.

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@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.