What Investors Really Want from Ad Tech

Why they think blockchain, AI and augmented reality are totally over-hyped

Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year. Throw in the adverse effects of GDPR and potential American legislation, both direct and indirect, and it looks like a tidal wave is about to come crashing down—and all we have is a tiny cocktail umbrella to keep us dry.