What Investors Really Want from Ad Tech
Why they think blockchain, AI and augmented reality are totally over-hyped
Even the phrase ‘analytics’ is ‘so passé’.
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Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year. Throw in the adverse effects of GDPR and potential American legislation, both direct and indirect, and it looks like a tidal wave is about to come crashing down—and all we have is a tiny cocktail umbrella to keep us dry.
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