What Is Stoking Investor Interest in Ad Tech and Mar Tech?

Private equity players bolstered M&A in the sector in 2018

Customer data platforms are proving popular with investors. Getty Images

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.