What Is Stoking Investor Interest in Ad Tech and Mar Tech?

Private equity players bolstered M&A in the sector in 2018


The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space.

Add to this the growing impatience from early-stage investors, primarily venture capital funds, for a return on investments nearing a decade-old, and many were predicting ad tech’s bubble was about to burst.

However, all is not lost, with new investors and private equity circling the space, plus increased desire from marketers to leverage data at scale currently prompting demand for new technologies.

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